Mission and strategy


The Belshina Mission – research and development, production and marketing of high quality tires all around the world to meet the needs of our customers and society as a whole, take care of environment and people’s health, and improve life conditions.

Our Goals:

BELSHINA JSC is modern, high-tech tire-making company, able to produce tire meeting world standards, and demands of customers in tire market.

BELSHINA JSC is a reliable and promising business partner.

To achieve our goals we:

· introduce up-to-date and environmentally friendly technologies;

develop and launch the production of new competitive tires;

comply with the requirements of quality system ISO/TS 16949:2009 on all stages of development, production, and marketing of tires;

use advanced and ecologically safe raw materials and stores;

expand marketing network;

develop our sales network around the world;

develop after sales service & maintenance;

elaborate mutually profitable relations with suppliers & customers;

introduce up-to-date management systems;

educate, improve proficiency skills, and motivate our personnel on a permanent basis.

The Companys management is responsible for implementation of Quality Policy.

Mission and strategy "Belshina"